There are many opportunities to be profitable through the internet
developing a website. The true lifeblood of any website is the number of
visitors it attracts. The key element in any profitable website is the steady
number of people coming to the website. This article will show you how to
develop a unique website and promote it to attract visitors to your site.
§ Introduction:

There are many opportunities to make money by developing a website. Actually
creating a powerful site that brings in hundreds to thousands of visitors is actually much
easier than people believe. Most think that savvy online marketers are the masterminds
behind these successful companies making huge volumes of sales. In fact, many are just
average “Joes” that found success on the internet by building a website people want to
If you know how to turn on a computer, click a mouse, and navigate the internet; you
can build a website. The basic goal of any site is to bring visitors to your site; this is
called internet traffic. The premise of any website to be profitable is to have volumes of
people arriving to the site. Everything on the internet including: Sales, affiliate
marketing, ads, auctions, and memberships are all based on internet traffic. Net traffic is
the cornerstone of a website to be successful and profitable.
This book will explain how to get started developing websites that attract visitors to
them. There are some basic guidelines to making a top notch site. Some of these
• Searching for a niche.
• Finding a host company.
• Creating web content.
• Develop Search Engine Optimized (SEO) content.
• Attracting web traffic.
• Create revenue from your site.
This guide is meant to help even the most basic user understand how to develop a
website that can be profitable and successful. A person does not need to be a website
programmer or internet guru to achieve profits on the net. There are specialist to
handle the tasks of website code and graphic design of a website. The average “Joe” out
on the internet with a nice website is not a computer programmer, but a person with
basic knowledge of website development selling his vision. “Joe” is a business minded
person that develops the concept, and then works to attract internet traffic to his
website. This guide will explain the tools you can use to attract visitors to your site and
how to be profitable doing so.
A successful website can come in many different forms. What you decide to choose for
your website can be anything, as long as it drives in internet traffic. A website can sell a
product or service, offer entertainment, host open discussions and a host of other
concepts. On the net, you can find various websites including:
• Blogs
• Social Networks
• Sales pages
• Online Auctions
• Landing Pages
• Forums
Still believe it’s hard? There is no worry. There are many tool kits sold online that help
automate some of the steps and make it much easier to develop websites.
§ Search for a Niche:

What is a niche? This often refers to a technique that online marketers use by
developing a website to cater to a specific targeted customer base. A niche is a smaller
segment of the market that a product or service is focused. This market serves as a
steady income with a very loyal customer base.

This concept can be compared to a product that might be considered a niche. For example: Starbucks started as a small coffee shop. They established a niche in the market by selling a
product that was high quality that customers really wanted. There was very little competition to Starbucks business since they had established a niche. The business became very successful for years until competition finally caught up to what Starbucks was doing. Today, high end specialty coffee is not considered a niche anymore since there is much more competition in the market. Even though Starbucks is in a main stream market now, they were very profitable and successful early on when it was a niche product. Why go into a niche market? The answer is simple, there’s no to very little competition in a niche market. You are not competing against large scale internet companies for that
precious web traffic. Little competition means there’s a great opportunity to attract a
specific audience to your website. Essentially, do you want to be the big fish in a small
pond, or the small fish in a big pond?
Imagine you would like to start a website on a topic that has many competitors in the
market. For example, you want to start a site on the old game system Atari because you
are a fan of it. Go to any search engine like Google or Yahoo and type in “Atari”. Look at
the number of hits the search engine found. That is your competition in the market
segment of Atari. You will need to have a very large marketing budget to compete in this
market place.
To begin a search for a niche market, you will need to figure out what people have
interest in. When people have an interest in a topic, they will search on the internet
looking for information on the subject. This specific word or set of words are called
keywords. Keywords are words or a phrase that people will search for on the internet
using a search engine like Google or Yahoo. The keyword is your main tool to finding a
specific niche site. You will need to brainstorm those ideas to find a specific keyword
that might be able to create a niche website.
You will want to brainstorm a list of ideas to evaluate later on. What is brainstorming?
Brainstorming is a method to generate ideas that can further generate more ideas. How
you accomplish this thinking towards niche markets is simple. On a clean sheet of paper,
write down ten subjects you have interest in across the top of the paper. The subjects or
topics don’t matter; brainstorming is an exercise to generate as much thought as
possible. Under each topic heading, write down any word or phrase that just comes to
mind. Keep listing words and ideas under each topic heading until you run out of room
or cannot think of anymore ideas. Remember, no word or idea is too crazy while doing
this exercise.
Here’s an example of a topic brainstorm. Now you list any words that come to mind
under each topic. This set of topics is geared to the interest of the road. During the
brainstorming session, a keyword phrase like traffic light evaluation comes up that
seems like it would make a great website. Now the ideas are flowing to generate
keywords to evaluate.

The key to finding a niche market is finding keywords that are being searched heavily, but there are few sites located in the search. You can achieve this by using the Google Keyword search. You can find this  at:https://adwords.google.com/select/KeywordToolExternal .You will enter your keywords into the description words or phrases box. Google will generate a search of each keywords and the
frequency the word is being searched. In the example, we entered in job campaign. The Google keyword search tool showed only 4,400 hits on those particular keywords. This is not a high volume of hits for this keyword. So, we entered in the phrase into the Google search box and eureka! We found only two other web sites that have the keyword phrase “job campaign”. There is not much competition in the
keyword phrase “job campaign”, so this is a great candidate to build a niche site around.
If you have trouble finding a specific niche online, you can check some websites by
clicking the website content button on the Google search tool. You can enter in a
website to view what keywords are being used. In a sense you can benchmark the
competition to see how it’s being used. What is benchmarking? Benchmarking is
studying other competition, to understand what they are doing in the market. You will
want to understand what they are doing good or bad with, and use that to your
advantage. In this case, you will want to study the keywords the competition is using,
and then use the brainstorming to generate your own ideas off it.
§ Find a Host Company:

There are several options to use when establishing a host company to house your
webpages. You will need to select a service to host your domain to your website. What
is a domain? A domain is the name of your website. This is the identifier that tells where
to go on the internet. A domain is what you type in the address bar of your web
browser. If you type in yahoo.com, you are typing in the domain name to the yahoo
page. You will get to create a domain name for your related niche website that can
easily identify your content of your site. If you wish to have a niche on job campaign
(our earlier example); you will create a domain name of jobmarketcampaign.com.

There are several websites that allow you to register and sign up for a domain name. Godaddy.com is one of the largest domain and web service companies offering to register domains. You can go to Godaddy.com.  egistering your domain is easy; Godaddy will search the internet to make sure that your domain name is not already taken. If it’s not taken, you have the option to purchase that domain name. Once you have purchased the domain name for your website, you must use a web hosting service. What is that? A web hosting service is a company that will store your website on its computer. There are many hosting websites available to store your webpage, so be sure to shop around for the best deal. There are many that offer different plans, so be sure to find the best fit for your needs. Most services you will pay monthly for the hosting fees. 
The web hosting plans are offered in three different packages. You can select to pay month to month or buy an entire year; costs will vary by web hosting package. Go daddy is one of the largest webhosting companies, and offers a competitive package for a dedicated business.
If costs are a concern, another option to Godaddy.com would be the web hosting service hostgator.com. If you have a limited budget and experience developing a website, Hostgator is
ideal to building a nice quick niche site. Inside Hostgator, you have the options of using quick easy to use website templates to create your own content.If you do not want to spend any money at all, then try WEEBLY.com.It provides complete web site solutions from site design to SEO,everything,for free!
Creating Web Content:

Once you have established your website name and host company, you will need to
begin to fill your site with content. There are several schools of thought behind driving
web content to a site to make it profitable. You can do the work yourself, contract
outside help for development, or use web tools that are available to build content into
the site.
Try to do it yourself: This option is creating the content yourself. If you have knowledge of and confidence
that you can create web content into your site, this is a viable option. Doing it yourself is
the cheapest route to go; you will save money up front if you have a limited budget. The
drawback of doing it yourself is that building several niche websites and developing
content for them can be extremely time

When filling your website with content, you will need to start generating information a
customer is going to want to read. At the same time, you want your niche website to be
recognized when a search is made, so you need to fill your content with the keywords.
Remember: The more keywords the search engines find on your site, the more it will
move your site to the top of the search results. So you must balance the fine line
between content and give the visitor what they are looking for.

When developing content for the website, it can be very simple. Most companies start
writing blogs or articles on the keyword subject. These daily articles are published on
the site for your visitors to read. If the subject becomes successful on the content, you
should have repeat visitors which mean a constant stream of web traffic!
If you plan on taking on the work of designing and building the website, there are many
templates that are offered that simply allow you upload your web content to the site.
For instance, the Hostgator will provide a series of web templates that allow you to fill
content in and build a simple website from it. If you have the knowledge to build the
website using the various templates, you can quickly have a nice website up.
Contract outside help for development: The next school of thought is to use an outside source to help develop the web content.
If you are not a web guru or don’t have the time to spend writing and developing,
getting help is the ideal direction. You don’t need to be a writer, web developer, or
graphic artist. You just need to contract that type of work out to people that specialize
in it.

There are a few options to contracting outside help. On some of the hosting companies,
they will help develop your website for a fee. Costs will vary depending on the type and
amount of work needed to be done.

Another thing you can do is hire freelance workers to contract out the specific work.
There are a few websites that you can pay to have your work done for you. On the
website freelancer.com, you can post your requirements for your job you need done.
A freelance worker will bid on your tasks a cost what it will take. You can then pay to have that work done. You can post a job for web development, writing, and graphic art.

Another site that performs similar work is Elance.com. One of the advantages of Elance.com is the option to hire freelance workers on an hourly basis. If you have several websites you will be developing, you will have a large need to create the website content. You can hire out several freelance workers on an hourly basis to build your website content on a continuous basis. As you continue to grow your niche sites, you can keep using the same team to build your sites. Elance.com does offer freelance writers in website development, writers, and graphic art.

Use Web Tools: There are several companies that offer some very helpful tools to creating content for the website in mass production. These tools can perform several tasks that allow you to fill content into your website quickly. These can be extremely time saving and easy to
do, but they do cost money to purchase.
If you want to forgo using outside help like freelance web developers, you either will
need a template offered by your host company or you will need a web tool to build a
site. There are a few web sites that can offers custom made templates, like Theme forest, Graphic river,99 designs etc.
There are many options you can use to develop the content of your website. You can do
it yourself or find outside help. There are a quite a few useful web tools that can be used
to help generate the website, articles, and distribute content across your website.

Remember what is important, on a niche website there is not much competition. It
should be quick and easy to establish a few articles with keywords around your niche
site. When loading your keyword into your articles, you are essentially creating Search
Engine Optimized content. This content is critical to making the site profitable.
§ Search Engine Optimized:

Search Engine Optimized (SEO) content in your website is extremely valuable. What is
SEO? SEO material is articles and blogs that are heavily loaded with a specific keyword
to attract the attention of the web searches. Here’s how it works:

v The web search engines like Google or Yahoo will find a website that you register. Once
it finds the website, it will “Crawl” through it. A “Web Crawl” is the search engine
opening and examining all the internal content of the website. It records all of the
keywords and will identify what the website is about. Why? So when a visitor would like
to search for a topic or phrase, the search engine can return the links to the correct
information. This is the basis how all of the search engines work.

v Once the web savvy marketing gurus caught on to how the search engine works, they
began to take advantage of it by developing the SEO material. Once a search engine
crawls through your website, it looks up all the articles and keywords on the site. SEO
writing will saturate your articles with the particular niche keyword you want. The
objective: To make sure your website shows up at the top of each search.

v The keyword is once again our important piece to the puzzle. Remember, you will need
to build up the content with that particular keyword to make search engines recognize
your site. Once you build up enough keywords inside it, you will see your website move
to the first top of the search list when someone types in your keyword. Remember, the
ultimate goal is to attract customers and business. Having the top spot on the keyword
search will be very profitable.
To make your content SEO, you will need multiple articles or blogs with your specific
niche keyword inserted several times on them. You can either do it manually and
rewrite several articles on your own, or hire someone to do it for you. You can find
writers through the freelance websites that will rewrite any articles for you.
Search Engine Optimization is critical to promoting your niche website. Since your niche
web site is not in the mainstream market, it should not have many competitors. You
should be able to optimize your web content with SEO material to quickly jump to the
top of the search results. This will be critical to achieve the number one or two spot to
capture that web traffic that is searching under your topic.
Attracting Web Traffic:

Web traffic is the lifeblood of the website. If you have no web traffic to your site, you
will not make money. There are many different things you can do to help generate web
traffic to your niche site. The first step to a successful niche website was completed
already. By creating SEO enriched content and establishing a niche website, you have
cornered the market and drove your site to be placed at the top of the search engine.
Next, you can start to promote your website with a few tricks that affiliate marketers do
to make profit. This will examine some of the tricks and techniques that the marketers
use, and provide some web tools offered that can help promote the site.

Affiliate marketers are the experts in driving web traffic and making a strong profit off
sales. Not every person can do affiliate marketing, it’s quite complex and difficult. This
type of work requires long hours and very labor intensive. The marketer is subject to the
ups and downs of the product life cycle of the content or material they promote. They
constantly have to move from product to product, running multiple advertisement
campaigns. This can become very expensive for this type of marketing and bring great
financial risk. Therefore, this guide will stick with the low risk easy tricks to promote
traffic to your website.

Once the website is launched, you can start to promote the site with some simple
advertisements yourself. One of the ways to draw traffic is to link your domain name to
articles or blog posts. How? You can submit articles of a subject related to your
particular keyword and add a link back to your niche site at the bottom. One of those
sites that promote articles is Ezinearticles.com. This is called article marketing, which is
to create articles that help promote your niche website.
Another marketing idea which is easy to perform is create a fan Facebook page of your
niche. You can promote your website through the fan page. You can link back to your main page through the Facebook home page of your fan site. If you are involved in a
social network like Facebook, you can have your friends become a fan of your niche site.
This can then start to promote the site and get exposure through the social network.
There are several web tools that help promote traffic to your website. These tools are
automated and help save large amounts of time trying to get web traffic to your site.
Promoting and marketing a website for profit can be labor intensive, ask any affiliate
marketing guru. There are some tools and software that be used to help reduce the
time you spend on promotion of the niche site. This is especially true if you begin to
develop multiple niche websites for a steady stream of revenue. Essentially, you will not
have to do all of the marketing but let someone else or software do it for you.

Creating your niche website to shine in an untapped market will help bring in a steady
flow of web traffic. By making sure your website has the keywords inside the content,
you can move your site to the top of the search. Now, if there’s a bit of competition you
will need to market your site accordingly. This does not take much to start to drive
traffic to your unique website. While marketing techniques are labor intensive and takes
much of your time, there are some tools to help automate the process.
Once you start to create a few websites you can begin to automate the marketing
process to draw attention to the site. You can start to focus on starting to develop
another niche website. Once you begin to develop several niche websites, you will then
see the opportunity to make some revenue on the sites.
Create Revenue From Your Site:

The lifeblood of the website is your internet traffic. Now you can take advantage of this
and make some revenue for your business. This is the fun part about generating the
steady stream of internet traffic; you now have access to revenue streams of people.
Building a niche website can find your site at the top of the search where people can
visit your site. Competition is very low, so you can take advantage of that steady state of
flow of web traffic.

One of the tools that you can use to make money is using Google AdSense. This is really
easy to sign up and take advantage of. Google AdSense will deliver text content to your
website in the form of advertisements. These are ads that will target your site content
and keywords. When your website is opened, the ads will appear in either on your page.
If a user clicks on the advertisement, they will be directed to the ad sponsor. Google
pays you for the amount of clicks your website generates for those sponsors. You will
receive steady revenue from advertising with the Google ads.

Some of the current web hosts have been getting tired of using Google AdSense
because of various issues with the system. There are several alternatives that can be
used to generate revenue aside from Google AdSense.
One of the ways you can earn extra money with a niche web site is sell it outright. By
building up a website and generating a steady stream of traffic, you have created value
to the site. To another online affiliate marketer, a site with constant web traffic has
worth which could attract an offer. You can sell the website through online actions like Ebay. If you can create a continuous flow of building niche websites, then you can sell
them earning a steady revenue stream. Like a house, you can “flip” the website for a
profit. Website flipping can show how create a continuous flow of niche websites that
you can sell for a profit.
Once you start your niche websites, you can slowly start to build a steady revenue
stream. Using the various tools like Google AdSense to host ads and create a steady
stream of revenue. You can build value to your website by creating a niche web site that
has very little competition. Web traffic is steady across the niche site; you now have
something that is worth money. You can flip those websites and create a revenue

All in all, developing a website to become profitable is very simplistic. A person with
little experience in website design can build a site that can create value. The trick to
building a website and making money from it is to create value.
That’s all you need to create a dynamic and vibrating site!

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